UX: Research Project

 

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Project Overview


This project is to give my design recommendations and feature requirements based on my research to create a mobile application to help users keep track of their design documentations throughout the course of a project.

This is an individual project for UX course I took at New York University.


Keywords: user research, interview, survey, persona, scenario, user story.

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Interview & Survey

I conducted 11 face-to-face interviews in total. Here are their fields of study and the distribution of the participants. I also got 44 effective responses from the survey.

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Goals of the interviews

  • Verify target users
  • Understand the reasons of their documentations
  • Understand the process/behaviors of documentations, the user flow
  • Their attitudes on documentations
  • Find their pain points during their design process
  • Identify competitors, competitive advantages, and comparative advantages

Goals of the survey

  • Get quantitative data about target users’ documenting behaviors
  • Evaluate and testify the assumptions and insights from the interviews
  • Identify target users
  • Analyze the competitive advantage of Airbnb’s competitors

Key Findings

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Competitive Analysis

I also found five documentation platforms as the competitors and did the competitive analysis to see if there is an empty space in the market that we can place the app in.屏幕快照 2017-04-24 下午11.54.38.png

Target User

From the interviews and survey results, I identified the target/primary user is the creative designers who always do project-based works and have needs on documenting the design process.

Persona 

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The current user flow & analysis

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The Feature Recommendations

The MOSCOW Method

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The Research Report with my documentations:

The research report can also be seen here.


Retrospective

From this project, I have learned so much about user research and research methods. It was my first time to take a research process as a really serious status before actual starting design in a design project. Every single step has its own purpose and contribution to make an app making more sense. I started to avoid making subjective guesses but learning how to put myself into others’ shoes and cultivating my empathy on my target user.

From this process, I can say I know the users much better than before and am confident on the future cost of developing and designing a product because we have a strong and convicted research process.

What’s more, drafting a research report and doing a presentation were challenging as well. Delivering a research report means gathering the documentations I have made, organized my records, had a clear plan on how to make the report convincing and qualified to the client’s goal. Doing a presentation is not only to show your research result but also to convince people that your design recommendations are the most suitable one among others. Practicing and planning are the most important things I learned from it.

After seeing my classmates’ presentations and analyzing my own presentation and deliveries, here are what I learned:

  • Present Data using actual number is essential
  • Come back to the initial assumptions in the end
  • Design a more detailed new user flow
  • MVP for next step
  • Use client’s(professor’s) favorite color in your presentation is also part of the user-oriented choice.
  • If the client requires a mobile app but the research shows it is not suitable for having a mobile app, what should we do?
    • For me, finding another dimension or adding another attribution in the market map can solve this problem. Specifically, finding opportunities on mobile phones when users using their phones to do documentations.